Reimagine an identity system in an arts and culture public-setting context by creating designed communications using a focused positioning.


The purpose of this design intervention is to engage the audience and pull them into the story of Turandot and invite them to see Giacomo Puccini’s opera. The story of Turandot starts in rage and anger and ends with peace, so I created a campaign telling a story through red and blue, and marketed the event through posters, tickets, keepsake items and a branded experience.

To engage and excite people through storytelling and color
theory in anticipation of Puccini’s extravagant Turandot.