TURANDOT

PROJECT

Reimagine an identity system in an arts and culture public-setting context by creating designed communications using a focused positioning.
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SOLUTION

The purpose of this design intervention is to engage the audience and pull them into the story of Turandot and invite them to see Giacomo Puccini’s opera. The story of Turandot starts in rage and anger and ends with peace, so I created a campaign telling a story through red and blue, and marketed the event through posters, tickets, keepsake items and a branded experience.

Color change moves across all parts of my system. The story of Turandot starts in rage and bloodshed (red) and ends in love and peace (blue). The posters engage the audience by changing color from day to night. During the day the red poster lives, and as night falls the blue poster emerges.

Along with the posters, atmospheric color changing from red to blue takes place on the exterior and interior of the opera house. When the audience arrives to the opera house it is lit in red, and upon their exit, the building is lit in blue.
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Keeping with the color theory, tickets have a printed riddle on the back, and the answer is in invisible ink. The riddle is inspired by the riddles in the play. The blue lights, using black lights, reveal the answers to the riddle as the audience exits the building.

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The audience can take a silk scarf home as a keepsake, and they can pick the color they most identify with.

TURANDOT

To engage and excite people through storytelling and color
theory in anticipation of Puccini’s extravagant Turandot.

Sketches

Lead scoring

TURANDOT

To engage and excite people through storytelling and color theory in anticipation of Puccini’s extravagant Turandot.

Sketches

Lead scoring

To engage and excite people through storytelling and color
theory in anticipation of Puccini’s extravagant Turandot.