Create a more trust worthy presence for a medical mentor service with a patient-centered brand.


Mend is a medical mentor service that helps newly diagnosed patients navigate their chronic condition. Taking a holistic approach, I focused on a design that is humanistic and trustworthy and less clinical. The Mend brand is intended to have a patient centric approach. Through a series of analog sketches with an intended organic approach, I crafted a hand rendered wordmark that captured the inviting and humanistic nature of my service.